Dear Valued Retailer,
After twelve years in business, we have found that seed sells
ALL year, even in very cold climates. And sometimes, in fairly
large quantities!
IF you don't offer your customers OUR
ENTIRE SEED LINE and don't offer it to them THE ENTIRE YEAR or
would like to offer your customers varieties not available for
resale to our retailers, we have a program that might interest
you. This program might also interest you because it's unique,
innovative, and offers your customers a service they have never
received before. "Unique" and "Innovative"
are not just words; they are the very concepts that have supported
the growth of independent garden centers.
This is how our program works. If a customer
is looking for a variety you don't currently carry in your store
or needs a few packets of seed but doesn't want to drive to their
favorite store for a small purchase (maybe they live far away),
they simply visit YOUR website - either in the comfort of their
home or at your store - and click on the link to Botanical Interests
to make a purchase. The customer is directed to our site and shopping
cart. We do everything at this point ...take the order, bill the
customers, fill the order, and ship the order. You do nothing
except, of course, cash the commission check we send you. There
are several advantages of this program for you.
- You make money with absolutely NO overhead.
- You provide a service to your customers
they haven't received before ... seed delivery directly to their
homes! Don't be concerned; sales from your site WILL NOT hurt
your retail store sales. They will only increase your total
sales/profit. Our experience so far has been that sales from
your site MAY actually increase your in-store sales since you
are now offering your customers a "glimpse" of what
you offer in your store where they can actually touch and feel!
You may also get orders from consumers visiting your website
from anywhere in the country!
- Don't have a website? No problem. We
can provide you with a URL for your e-newsletters, paper newsletters,
or store personnel to give to customers when needed.
- There may be varieties and products
not available to your retail store either because they are very
expensive premium varieties, varieties we have dropped but still
have available inventory, or items such as bulk seed which take
up too much room in your store. A program like this will allow
your store to make money off products you wouldn't/couldn't
carry in stores anyway!
As with everything Botanical Interests,
Inc. does, we will ship on time and treat your customers with
the care you treat your customers.
This program won't allow you to retire early or buy that expensive
foreign sports car you have always wanted. But it will help differentiate
you from the competition, a REQUIREMENT in today's business world.
Great customer service and high quality products are always a
prerequisite to success. But these days, doing business as usual
isn't always enough.
To get started or for any questions...
Simply email me the following information: Store Name (with Botanical
Interests ID if you have it - obtain from an invoice), Mailing
Address (to send checks), City, State, Zip Code, Email Address,
Phone Number, and Website url. I will then email you a) a URL
which is to be placed on your website, in newsletters, or given
to employees to use in-store or provide to customers looking for
seed and b) a graphic for your website. Once that link is on your
site, let me know - with either a call or preferably an email
showing me where the link is. I will test it to make sure it works.
Then we start making money together.
If you have any questions or need instructions on how to get going,
call, 800-486-2647 or email
me anytime!
Curtis Jones, President
Botanical Interests, Inc.
